Bank of America
You may have heard of Better Money Habits while scouring the web to make more sense of your money. But have you ever heard of Better Money Habits Champions?
Since 2016, Better Money Habits Champions have volunteered their time to help people, communities and—in this case—participants in the Special Olympics better navigate their financial lives.
They are the champions who champion others, which is precisely the story we set out to tell.
FROM ONE CHAMPION TO ANOTHER
TVC (broadcast during the 2024 oscars)
Long-FOrm (Youtube)
Financial Tips (Yt shorts/ig reels)
AD: Ghewa Taha
Director: Jon Kasbe